Luxury for Lux
The Ask:
For this project, I will act as the designer, merchandiser, and sales representative for an activewear brand of my choice. Using all 12 pattern designs created in Project #3, I will develop a cohesive Spring/Summer 2025 capsule collection featuring eight current styles.
Skills:
Photoshop & Illustrator
Line sheet design and merchandising
Trend forecasting
Merchandise assortment planning
Apparel line development
Presentation Skills
Process:
We were tasked to first find a location and justify why we would capsule it, then we were task to find images and make a mood board based on our findings. Then tasked to take colors and symbols from our mood board to make swatches and patterns (seen here)
Outcome:
This project resulted in the development of a fully merchandised Spring/Summer 2025 activewear capsule collection featuring 24 garments across 8 coordinated styles and multiple colorways. By incorporating all 12 original pattern designs, I strengthened my skills in fashion product development, merchandising, branding, pricing strategy, and visual presentation. The final outcome was a cohesive, trend-driven collection supported by professional digital line sheets and a sales presentation tailored to a specific target market.
